AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
Moloco Launches Agency Partner Program to Expand AI-Powered Performance Advertising
As advertisers spread budgets across mobile apps, connected TV and other digital channels, agencies are increasingly becoming the operational layer between brands and advertising platforms. Moloco is leaning into that role with a new agency partnership program designed to expand adoption of its AI-powered performance advertising technology and strengthen collaboration with agencies worldwide. Moloco has…
Omneky Brings ChatGPT Advertising Into Its Omnichannel AI Campaign Platform
Advertising is moving beyond search results, social feeds and publisher websites as consumers increasingly use conversational AI to research products and make purchasing decisions. Omneky is positioning itself at the center of that shift, adding ChatGPT advertising to its self-service campaign platform alongside Meta, Google, LinkedIn, TikTok and Reddit. Omneky, an autonomous AI growth platform…
Perfogro Study Finds Attribution Windows Can Distort Ad Performance and Shift Media Budgets
Digital advertising platforms have made it easier to track conversions across search, social, programmatic and connected TV. But a new 21-month study from Perfogro Ltd suggests that the settings used to assign those conversions can materially change how advertisers perceive channel performance — and where they decide to spend their next dollar. Perfogro Ltd has…
NETSCOUT Extends Adaptive DDoS Defense to Outbound Traffi
NETSCOUT has expanded its Adaptive DDoS Protection (ADP) solution to help internet service providers automatically detect and mitigate malicious outbound DDoS traffic originating from compromised broadband routers, cameras and other IoT devices. The move shifts part of DDoS protection from defending the attack target to suppressing malicious traffic closer to its source. The expansion comes…
FreeCast Revamps Investor News Channel as Global FAST Network
FreeCast, Inc. (Nasdaq: CAST) plans to relaunch the Investor News Channel as a 24/7 global Free Ad-Supported Streaming Television (FAST) network, targeting November 2026. The company says the redesigned service will combine financial news, CEO interviews, business documentaries, investment commentary and entrepreneurship programming with an advertising-supported streaming model. The move gives FreeCast another opportunity to…
LinqAlpha Launches AI Lab to Benchmark Trust in Financial AI
LinqAlpha has launched the LinqAlpha AI Lab, a research organization focused on measuring the reliability, bias and investment usefulness of artificial intelligence systems used in financial research. The Lab aims to address a growing challenge for banks, hedge funds and asset managers: determining when AI-generated financial analysis can be trusted before it influences investment decisions….
Gain.Energy Launches Upstrima AI Marketplace for Oil & Gas
Gain.Energy has launched Upstrima, an AI marketplace designed specifically for oil and gas engineering, combining AI agents, automated workflows, intelligent data processing and engineering expertise to automate technical tasks. The platform is aimed at helping energy companies apply AI to complex engineering processes without requiring them to build every model or workflow internally. Unlike general-purpose…
LG webOS Integrates stc tv to Expand Smart TV Streaming in GCC
LG Electronics is deepening its smart TV platform strategy in the Gulf with a new webOS integration for stc tv, giving viewers in Saudi Arabia, Kuwait and Bahrain direct access to the regional streaming service from the LG Smart TV home screen. The partnership reflects a broader shift in connected TV toward content discovery, personalization…
Unicorn Marketers Guide Reframes How Brands Choose Ad Talent
As brands reassess whether paid media is best managed by agencies, freelancers or internal teams, Unicorn Marketers is arguing that the more important question is who actually operates the campaigns. Its new 2026 buyer’s guide puts individual media-buying expertise, account attention and broader growth capabilities at the center of the decision. Choosing who should run…
Mobvista Names Greg Castro Global Partnerships Head as It Expands AdTech
Mobvista is strengthening its push into global mobile advertising and programmatic media with the appointment of advertising industry veteran Greg Castro as Head of Global Partnerships. The move comes as mobile app businesses increasingly consolidate user acquisition, monetization, analytics and media buying into broader technology platforms. Mobile advertising platforms are increasingly competing to become more…
