Screen advertising is roaring back. Screenvision Media, a national leader in premium video advertising for cinemas, has renewed and expanded its theatre partnerships, growing its network to nearly 14,000 screens, reclaiming pre-pandemic scale and capturing almost 45% market share.
Stic, a tech-enabled platform that turns everyday drivers into out-of-home (OOH) advertising channels, has raised $10 million in bridge funding led by Accretion Capital and backed by entrepreneurs including Phil Hellmuth, Adam Waheed, and Chris Detert. Advisors on the round included industry names like Lucy Guo, Maurice Maschmeyer, and Tanya Cohen.
The audio giant teams up with the world’s largest streamer to turn hit podcasts into watchable franchises—blurring the line between radio, streaming, and creator-led TV.
The multimodal AI leader promises polished, platform-ready videos from images in minutes, targeting creators, brands, and marketers.
Dover Fueling Solutions (DFS) is making a decisive move into retail media, betting that one of the most overlooked moments in physical retail—the time spent fueling a vehicle—can become a high-impact advertising opportunity.
The ad testing platform expands its enterprise offering and hires a seasoned sales leader as brands look to predict performance before spending a dollar.
As streaming platforms fight for attention in an increasingly crowded living room, Xumo is betting that the most powerful ad moment doesn’t happen during a show—it happens before viewers even decide what to watch.
The audio giant teams up with the world’s largest streamer to turn hit podcasts into watchable franchises—blurring the line between radio, streaming, and creator-led TV.
AI-driven marketing platforms are increasingly moving beyond isolated automation to fully integrated demand generation ecosystems, and DemandFlow is betting on that future. The company has announced a strategic partnership with LeadConnector to expand capabilities across lead capture, automation, and customer engagement workflows.
The global video advertising agency market is on track for steady growth, with a projected 8% CAGR from 2025 to 2031, according to the latest report from ResearchAndMarkets.com. Digital adoption, rising consumer engagement with online video, and a surge in video marketing strategies are fueling this expansion.
Connected TV has become the fastest-moving target in digital advertising—and one of the hardest to track. As budgets pour into streaming platforms, marketers are facing a familiar problem: spend is rising faster than visibility.
Influencer marketing has never lacked reach. What it has lacked—until recently—is proof.
The promise of AI-powered advertising has long hovered between pilot projects and PowerPoint decks. PubMatic and independent agency Butler/Till are now pushing that promise into live market reality.
